The potential of TikTok is not to be undervalued. Apart from being the tool to help with procrastination that is used by teens everywhere, It has also made an enormous impact on the sound as well as culture in the current world — and innovative businesses all over the world are eager to join the action (and cash, of course) via TikTok marketing.
The video app might not be the right choice for every company if your intended customers and the TikTok demographics do not overlap. Many businesses have experienced excellent success marketing through TikTok – including ChipotleCrocs to the NFL.
The majority of the most significant brand moments shared on TikTok are a result of a mistake. In fall 2020, Ocean Spray sales and Fleetwood Mac streams skyrocketed after Nathan Apodaca kickstarted the #DreamsChallenge during an extended ride on his way to work.
But don’t worry. Even if you’re one of the lucky companies that stumble upon TikTok fame, You can still establish an effective existence on TikTok. Learn how to create a successful presence on TikTok, set TikTok up for your business, deal with TikTok influencer marketing, and much more. You can also buy TikTok views with YTpals.
How can you advertise your business on TikTok?
Creating an official ad for TikTok (in the sense of paying TikTok directly to be used for marketing) will be a sure way to draw more attention to your content. It’s not a risk that you’ll be the victim of an influencer collaboration that could fail.
Different types of ads are accessible on TikTok.
We’ve previously discussed the various types of TikTok advertisements, but here’s an easy-to-understand 101.
In-feed advertisements are ads you design by yourself. The types of advertisements that are in-feed include image ads (which can be described as billboards), video ads (like commercials on TV)) or spark advertisements (boosting content). The content you already have to make it appear in more feeds). Additionally, there are the pangle advertisements as well as carousel advertisements available only available via the TikTok Audience Network and News Feed apps and News Feed apps, respectively.
Advertisements designed for brands managed may appear like ads in feeds, but there’s a different format for those who have a TikTok Sales Representative (you can reach them to determine whether you’re a good match).
The other ad formats available include the Topview ads (they appear when you first launch the app and cannot be missed, like a Youtube ad), branded hashtag challenges (an active hashtag that is connected with your company’s branding), and branding effect(like the stickers or filters).
Define your target audience
Who do you intend to connect with via TikTok? Before you begin making content, be aware of TikTok demographics and find people who may be interested in your company.
TikTok is the most loved app for teenagers. However, it’s not a good idea to make the mistake of writing TikTok in the category of a teenager-focused application. The 20-29-year-olds are a step to teenagers across the U.S. The trend is similar in China, ” glam-mas” have proven that fashion is only getting better as you get older. Do you want to expand your business to India? It might be worth a second look. The app for sharing videos has been banned in the country since June 2020.
Take some time to research your followers using other media channels, and search for similarities with TikTok. Don’t be afraid to include the possibility of discovering new audiences or ones that aren’t expected. Your existing audience might not exist on TikTok; however, there are subgroups of people with similar or slightly different interests on the platform. For instance, a children’s book publisher’s audience might consist of members of writers on LinkedIn and Instagram and users on Instagram or illustrators using TikTok.
Once you’ve identified the potential target audience, you need to research the types of content they like and interact with. Start brainstorming content ideas to promote your brand.
Perform a competitive audit
Is your competition on TikTok? If so, then you may miss out on the excitement. If not, TikTok may be an opportunity to gain an advantage.
If your competitors are also on the platform, look up a minimum of three-five comparable companies or brands and see what they’re doing with the app. Learn from what’s proven successful and what hasn’t for them. If you think it will be helpful, try using the S.W.O.T. model to pinpoint the strengths, weaknesses, and muscles of your competitor’s potential threats, stability, and weaknesses.
Since TikTok is a platform for creators, do not rule out the possibility of including TikTok stars and influencers as part of this process. Choose people with expertise in your particular fields, such as cosmetics, medicine or literature, and education.
Please find out more about our complete guide for analyzing competition of social media (free templates with template).
Create goals that are aligned with your goals for your business.
TikTok can be created to play around with. It’s best to set goals linked to your business goals.
Suppose you’re planning to engage a new audience or improve your brand’s image and increase awareness for an item, or create more effective customer relationships by engagement. In that case, it is crucial to justify your actions with a reason. Think about using the S.M.A.R.T. goals framework or a different template to establish goals that are Specific, measurable and achievable, relevant, timely, and time-bound.
Like many social platforms, TikTok provides analytics for business accounts. To view your TikTok Analytics:
- Visit your profile page, then tap on the three horizontal lines on the lower right.
- Tap the Creator Tools, after which Analytics.
- Look through the dashboard to discover the metrics that you can use to gauge your progress.
Creating a content calendar and keeping it in mind is crucial to an effective social media strategy. It’s a good idea to create a content calendar. A TikTok content calendar is likely to appear similar to a regular calendar; however, in place of “Dinner with Dad” and “Dog’s Half-Birthday,” you’ll plan things like “Go Live” or “New Video.” Many tools are available to help you start (we’ve developed an online social media template for free).
Keep track of your progression.
Analytics isn’t just a great beginning point to start marketing on TikTok. They’re also a great way to assess whether your tactics are successful. Make sure to check in at a minimum once per month to check if you’re achieving your targets.